Brief
Choose a brand you're passionate about and create an AI generated campaign (OOH, print, social activation or event) mixing the brand DNA with something new and unprecedented. The campaign should carry an important message close to you in terms of cultural or social values and it should be conveyed through the brand's tone of voice.
Idea and execution
Being a fan of mythology I wanted to celebrate different cultures and female empowerment by recreating goddesses, queens and empresses from different parts of the world by mixing a rich aesthetic and an over the top jewelry style. A brand such as Bulgari, with a deep understanding of its roman background and always taking inspiration from roman culture, is perfect for expanding this universe.
Therefore, I've selected 5 countries (including Italy) with religious and mythological backgrounds I find incredibly interesting and I've matched a gemstone which represents their essence.
Once I had generated the images which I thought best conveyed the idea I've perfected them in Photoshop and matched them with short copies to amplify the narration of the project.
Course: Art Direction for Advertising
Institute: IED (European Institute of Design)
Teacher: Laura Migliano
